Brief description
BUTZE! is a self-initiated project with the aim of making a contribution to the sustainable tourist upgrading of rural regions by means of minimal interventions. In secluded places, nature lovers find individually designed shelters – so-called BUTZEN! – which serve as night camps, protection from the elements or as unique retreats.

Regional characteristics
BUTZE! is…
‘a unique offer’ – For all those who fill their backpack with the bare essentials and are looking for adventure on their doorstep.
‘Protection of natural areas’ – The sensitively placed structures show what a careful experience of natural areas can look like.
‘Guide’ – BUTZE! connects regions and intuitively leads the visitor on a path through different dialects, histories and building cultures.
‘Progress from tradition’ – rediscovering local materials and building traditions in a new guise shows how progress can come from tradition.
‘Increasing attractiveness’ – BUTZE! offers the experience of nature as an adventure and shows in a unique way how rural regions can deal with their invaluable potential in a fresh and innovative way.

In each case for the project planning phase

Recommendation 1: to planners: don’t wait for an organisation to realise, get first step done on your own
Recommendation 2: to regions: trust in micro-development and don’t try to build expansive flagship projects and partner up with creative industries in the project development phase
Recommendation 3: to constructors: be open for creative processes

  • Partner in the cultural and creative sector: TAKTAK Architecture+Scenography
  • Subsector: architecture 
  • Partner SME: KUBIO GmbH
  • Economic sector: Construction 
  • Additional partners: STUDIOIDA Berlin / Rhön GmbH / DER GRÜNE SALON E.V. / IBA Thüringen / Nadine und Bernd Arnrich
  • Innovation type: Product innovation | Service innovation | Regional Branding Innovation
  • How the collaboration came about: Targeted contact
  • Added value for the collaborating partners: Synergy from partner’s skills | Quality improvement | Innovation and development
  • Added value for the region: Enhancing the location’s appeal | Improvement of regional infrastructure | Creation of a tourist/cultural attraction