Wertzeugkiste

Brief description
Every year, ‘Wertzeugkisten’ are distributed to the high school graduates of Erzgebirge grammar schools. They symbolise both specific values and tools (i.e. industries) of the region and are intended to bind the students to their home. The ‘Wertzeugkiste’ is a project of the Erzgebirge Economic Advisory Council to secure skilled workers in the region and is coordinated by the Erzgebirge Regional Management.
Wertzeugkiste – no, that’s not a spelling mistake, but the name of a real toolbox with a hammer, folding rule, multi-function tool, flashlight and microfiber cloth. Each tool represents a value or a typical characteristic of the Ore Mountains. Young people should use these TOOLS with pride in their own roots.

Regional characteristics
Christmas land, winter sports region, world heritage site – the Ore Mountains have many beautiful epithets. But regardless of the seasons and holidays, the Ore Mountains are one thing above all: a ‘hERZland’ (heart land). The special mixture of innovation and tradition as well as natural countryside and villages is the setting to develop and live to your heart’s content. The people of the Erzgebirge are known for their warmth and wealth of ideas, they shape the region with much love and carry it in their hearts.

Duration
since 2018

Recommendation 1: For creatives: Ask as many people as possible in advance – your target group, clients, partners and suppliers. Only these people have specific knowledge about their industry/environment.
Recommendation 2: For creatives and their clients: Convince them with bold ideas and back them up with facts and sound arguments. Be in love with your idea! But still be open to suggestions from outside. Fight together for the best solution.
Recommendation 3: For decision-makers and (public) clients: Creativity is hard work – so it should be rewarded accordingly. Unfortunately, you can’t touch creativity. Tenders that only ask for prices will not lead anywhere. The famous apples and pears thing 🙂 Experience shows that the most economical offer is almost never the most sustainable. Ingenious solutions can only be created together anyway – but then the entire process has to take place together: starting with the joint brainstorming.

  • Partner in the cultural and creative sector: designesgleichen agentur für kommunikationsgestaltung GmbH
  • Subsector: Design industry
  • Partner SME: Regional management Erzgebirge
  • Economic sector: Information and communication | Other service activities | Extra-territorial organisations and bodies
  • Innovation type: Product innovation
  • How the collaboration came about: Joint project application
  • Added value for the collaborating partners: Direct approach
  • Added value for the region: Quality improvement | Higher profile (e.g. for lobbying)