AFAG Group goes MassivKreativ: Smart electric gripper in stop-motion film
The innovative product Smart Electric Gripper SGE-40-P-IOL is showcased in an inventive film that demonstrates the gripper’s immense flexibility due to its integrated control. Björn Kempcke and Antje Hinz from media production company MassivKreativ produced a unique stop-motion film. With delightful storytelling, they highlight the gripper, showing its capabilities in assembly automation, including feeding, handling and transporting. “The fascination of movement! Yesterday, today and tomorrow.”
The Afag Group has two German-speaking branches in Switzerland and Germany: in Zell (CH), home to 1,924 residents, and Hardt in BW (D), with a population of 2,634. Attracting skilled workers, particularly engineers, to these rather rural areas isn’t easy. Therefore, innovative media – like stop-motion – play a critical role in boosting visibility and drawing attention to Afag. The Afag Group comprises Automation AG in CH-6144 Zell, Afag GmbH D-92224 Amberg, and Afag Engineering GmbH in D-78739 Hard.
8 weeks: Innovative mechanical engineering meets innovative film production and stop-motion.
Recommendation 1: Originality
Recommendation 2: Humour
Recommendation 3: Be unique!