Das Tier von hier

Brief description
With the “Das Tier von hier” [engl.: The animal from here] project, Agrozucht Burkersdorf is breaking new ground in the direct marketing of its beef products. Animals are only slaughtered once the corresponding number of beef packages have been ordered online. This ensures that the entire animal can be sold (“nose to tail” movement).

Regional characteristics
Rural region without industrial centres. Many commuters to the nearest middle and upper centres. Very beautiful landscape, also thanks to the landscape conservation with cattle herds from Agrozucht Burkersdorf.

Duration
Since 2016

Recommendation 1: Joint, moderated workshops between SMEs and creative professionals can be very helpful.

Website

Partner in the cultural and creative sector: Nils Kochan, Software im grünen Bereich
Subsector: Software/games industry
Partner SME: Agrozucht Burkersdorf / Erzgeb. GmbH
Economic sector: Agriculture, forestry and fishing
Innovation type: Serviceinnovation
How the collaboration came about: Targeted contact
Added value for the collaborating partners: Cost savings | Innovation and development | Better direct marketing
Added value for the region: Improving the regional infrastructure